What we do
We help marketers improve the effectiveness and value of their media spend via a unique combination of industry leading software, consulting services and coaching programs.
We help marketers improve the effectiveness and value of their media spend via a unique combination of industry leading software, consulting services and coaching programs.
Increasing complexity, conflicts of interest, AI slop and conflicting advice make it almost impossible to know whether you're making the right decisions.
Whether you're navigating organisational change, reviewing strategy, assessing agency performance, or defining meaningful KPIs, we bring objective thinking, rigorous analysis and decades of real-world experience from around the globe:
We challenge assumptions, evaluate opportunities and ensure every media investment is aligned with your brand strategy, commercial objectives and long-term growth.
Every consulting assignment is tailored to your business. Based on deep industry expertise, we uncover opportunities to improve effectiveness, strengthen accountability and maximise the return on your advertising investment.
… so please feel free to have a chat.
Our Media Benchmarking challenges our clients as much as their agencies. It replaces hoping with knowing.
It is clear, objective and constructive and is based on a half a billion dollar, multi-client data base, comprising real spends with independently-sourced audience and appearance data.
It informs and recommends opportunities for continual improvement of effectiveness, performance and value. TV, Online and Out of Home performance is reviewed jointly. The focus is on brand-building, rather than direct response metrics. Madclarity is the only consultancy benchmarking OOH and also the most meaningful brand-building TV metric - the cost of effective reach.
As a brand marketer if you are utterly confident that money you spend on media advertising is being spent well then please read no further.
If not then we might be of valuable service.
By instilling confidence in your marketing team via a workshop programme that uses your own briefs from inception to evaluation for relevance and learning.
By giving the team the confidence to ask the hard questions of their own brief and agency proposals.
By providing ongoing advice and guidance in 'real time' during and post workshop phase as new briefs emerge and agencies start responding.
And we have decades of experience running coaching programmes around the globe, so please feel free to have a chat.
Read more about our media training programme
Process is not the sexiest word in the marketing dictionary, but getting it wrong results in wasting millions of advertising and marketing dollars.
Using our extensive experience with numerous businesses across the Asia Pacific region, we investigate and analyse the way your advertising expenditure is being managed. We deep dive into your entire comms development process, from brand plans and budget allocation through to measurement and evaluation.
We make recommendations for performance improvement on vital areas, including briefing focus, strategy insight & creativity, people skills and implementing learning.
Madclarity plays a vital part in monitoring and directing our media investment strategy. They ask the tough questions and through their knowledge base, always provide viable and workable solutions for improvements.